Finally, let’s look at the future trend of e-commerce. There are some common Internet tends that are overall stats: [40]
· Foreign users are generally young, well educated and often male.
· Education is a key factor in Internet usage.
· Cyber cafés and public access boost usage worldwide.
· With liberalization and privatization - competition increases and technology improves.
, , , · The middle class worldwide is increasingly going online.
· E-commerce is becoming increasingly popular worldwide.
· The Internet is recognized as a mass medium.
· New demographics are being created, as not only white-collars go online.
[1]Michael E. L. (April 2001). Developing an Estrategy: From laying the foundation to anticipating the outcomes. [on-line] Available at http://www.marketingframeworks.com/module2/cst/e-strategy/Estrategy-%20MichaelLittle.doc
[2] Wientzen, H.R. (2000) Direct to Dot-com.and Beyond, Part 2. Keynote speech from the DMA 83RD Annual Conference & Exhibition, New Orleans, October 16.
[3] TRUSTe For Business. (2001). How Does Online Privacy Impact Your Bottom Line. Retrieved May 12, 2003, from http://www.truste.org/bus/pub_bottom.html




